Like the Chick’nwich
itself,
its awesome new commercial is next-level
Jollibee’s new Chick’nwich has definitely been making
waves in the Philippines, especially with chicken sandwich fans who absolutely
love the brand’s new level take on what is now a fast food staple.
Along with the Chick’nwich itself is Jollibee’s fresh
and equally new level ad that puts the product in a whole new light, a
different way from the brand’s other products—and rightfully so, as the
Chick’nwich is made to stand out from other chicken sandwiches in the
Philippines and around the world.
With the new Chick’nwich ad, Jollibee takes its
marketing to the next level by recruiting some of the world’s top creative
minds in advertising. The ad is conceptualized by ad agency BBH (Bartle Bogle
Hegarty) Singapore and shot in Prague by world-renowned Paris-based director
and mixed-media artist Louis Nieto, who in turn enlisted the help of
London-based director of photography Tim Green and food stylist Elaine Ngan.
Their new level work portrays the Chick’nwich as
something like a sleek and dazzling high-tech gadget being unveiled for the
first time. With these global luminaries coming together for an extraordinary
Jollibee ad, the end result is something that’s definitely on par with the
creativity, ingenuity, and craftsmanship of international ads.
Watch the awesome new Chick’nwich ad here.