Celebrating life continues during lockdown – this optimistic proposition is what helped this cake business thrive in the tough COVID-19 pandemic. Despite the quarantine, people went on to celebrate special occasions with family, becoming an accidental opportunity for Cardinal Cakes, the offshoot of an events catering company known as Cardinal Cuisine.
"Our business provides catering services for birthdays, weddings, baptisms, and other parties. But with the abrupt ban on mass gatherings, we had to pivot to survive. Truly, necessity is the mother of innovation. We came up with a line of cakes, and marketed them to friends and family via social media," said Eric Bandola, co-owner of Cardinal Cakes.
Prior to ECQ, Cardinal Cuisine made cakes as ordered, and only as part of their catering events. But in the early stage of the lockdown, the big cake companies were closed, creating a void. Cardinal Cuisine was quick to take on this sudden opportunity, quickly mobilizing production and accepting orders for delivery. And that’s when Cardinal Cakes began.