Like the Chick’nwich itself,
its awesome new commercial is next-level
Jollibee’s new Chick’nwich has definitely been making
waves in the Philippines, especially with chicken sandwich fans who absolutely
love the brand’s new level take on what is now a fast food staple.
Along with the Chick’nwich itself is Jollibee’s fresh
and equally new level ad that puts the product in a whole new light, a
different way from the brand’s other products—and rightfully so, as the
Chick’nwich is made to stand out from other chicken sandwiches in the
Philippines and around the world.
With the new Chick’nwich ad, Jollibee takes its
marketing to the next level by recruiting some of the world’s top creative
minds in advertising. The ad is conceptualized by ad agency BBH (Bartle Bogle
Hegarty) Singapore and shot in Prague by world-renowned Paris-based director
and mixed-media artist Louis Nieto, who in turn enlisted the help of
London-based director of photography Tim Green and food stylist Elaine Ngan.
Their new level work portrays the Chick’nwich as
something like a sleek and dazzling high-tech gadget being unveiled for the
first time. With these global luminaries coming together for an extraordinary
Jollibee ad, the end result is something that’s definitely on par with the
creativity, ingenuity, and craftsmanship of international ads.
Watch the awesome new Chick’nwich ad here.
“When Jollibee and BBH Singapore approached me with
their out-of-the-box idea to make the Jollibee Chick’nwich feel like something
that’s beyond food, I was definitely intrigued. It excited and fulfilled me to
go to great lengths to creatively portray the Chick’nwich as something that’s
absolutely must-have and next-level, like a highly anticipated flagship release
from our favorite tech brands,” said Nieto.
“As we were preparing the Chick’nwich for the world,
we knew we had to go big and buzzworthy. And the work by BBH Singapore and
director Louis Nieto, and the whole crew that gave their all, resulted in an ad
that we could all be proud of, and would catch the attention—and appetite—of
Jollibee and chicken sandwich fans,” said Mari Aldecoa, Jollibee Marketing—Assistant
Vice President.
The Jollibee Chick’nwich is available at all Mega Manila stores on November 23 for PHP 130.00 solo, and PHP 175.00 with fries and drink. Have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, or #87000. Also available in Drive-Thru and Take Out!
For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter and Instagram.
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