Tuesday, March 21, 2017

The secret behind Jollibee Burger Steak’s charm

Every day, the country’s biggest fast-food chain Jollibee serves thousands of Burger Steaks across its extensive network of stores nationwide. This figure is not at all surprising, considering that millions of Pinoys prefer the Burger Steak over other fast-food meals at the same price points.

There are many reasons why diners fall in love over and over again with this Jollibee best-seller. Some love how it is an affordable and deliciously filling breakfast, lunch, or dinner option; while others just cannot get enough of the patty and the mushroom gravy, which they believe is good enough to be ulam on its own.

The Jollibee Burger Steak is just one of those menu items that were successful in captivating the taste buds and hearts of diners. This leads us to ask what the real secret behind it is. Is it a special recipe that makes the gravy more nuanced in flavor and texture? Is it a top-secret ingredient that makes us crave for the Burger Steak?

“There’s no top-secret ingredient,” Jollibee Core Category Marketing Director Cath Capati said. “If there’s one thing we can credit for the enduring popularity of the Burger Steak, it would be the patty, which is made with 100% real beef and seasoned to fit the Pinoy palate, made even more delicious with our flavorful mushroom gravy”

While we hardcore Burger Steak fans will definitely find it hard to believe that there is no sorcery involved in the creation of the best fast-food rice meal, there really is no secret ingredient. It really is just the 100% pure beef patty—without extenders—that brings everything together to deliver unforgettable flavors with every bite.

Real beef does not only deliver real flavors, but also contributes to the overall dining experience, from the color of the patty—satisfyingly dark brown and slightly toasted on the edges—to the delectable, mouthwatering beefy aroma. Real beef makes Jollibee Burger Steak the undisputed best-seller and ultimate winner in our hearts.

Even actress-host Anne Curtis is not immune to the beefy charm of the Burger Steak, as seen in the product’s latest TV commercial.

The Jollibee Burger Steak, served with a 100% real beef patty, flavorful mushroom gravy, and steamed white rice, is available for dine-in, take-out, drive-thru, and delivery transactions in all Jollibee stores nationwide. Prices start at P50.00 for 1 pc solo*.

For more information on Jollibee Philippines, like www.facebook.com/JollibeePhilippines, or follow @jollibee on Twitter and Instagram.

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