Thursday, June 23, 2011

The Food Alphabet is a Sooo Pinoy Advocate

With fresh ingredients from Batanes to Jolo, Filipinos can unravel a myriad of local culinary treasures.
Recently, yours truly was invited to partake in a campaign, The Sooo Pinoy Campaign.  What is Sooo Pinoy?  Sooo Pinoy is a campaign by Unilever Food Solutions Philippines to bring people all over the world as well as Filipinos residing everywhere else in the world to know, appreciate and to realize that the Philippines with its more than 7,000 islands, is a treasure for food finds. 

With many years of colonization from the Spanish regime, and years of cohabiting with our Muslim brothers and sisters, and our Chinoys (Chinese-Pinoys).  The Philippines has grown rich in food specialties which has amazed many a celebrity such as Anthony Bordain.

A movement that began in 2010, Sooo Pinoy focuses its advocacy on increasing Filipinos’ appreciation for local dishes. The movement enables people to learn more about Filipino cuisine and how it contributes to a better understanding of our nation’s identity. Last year, in partnership with the Department of Tourism, Sooo Pinoy set out to name the ultimate Pinoy dish. After public participation via voting, sinigang was crowned as the favorite fare across the nation.

This year, Sooo Pinoy plans to make it bigger and better with the help of local businesses and restauranteurs to make Filipino Cuisines and the Philippines a worldwide culinary hub of fresh and delectable dishes!

Be an advocate for Pinoy cuisine, visit

What have we got lined up for this year?

Adarna Food and Culture
Adarna Food and Culture is a restaurant that celebrates Filipino culinary heritage by serving historical, regional and heirloom recipes in a warm, elegant and homey setting.

Adarna serves a selection of dishes based on the accounts of old family cooks, descendants of families with culinary traditions and old Filipino cookbooks.  The restaurant commonly uses organic ingredients.

Nathaniel’s originated from San Fernando, Pampanga and is known for its frozen buko pandan ( I love this!! maybe the best in the world ), puto pao, and other Pampanga delicacies.

Kabigting’s Halo-halo
This typical small town halo-halo stop from Arayat, Pampanga has now made it to Manila! Made only with 3 major ingredients, namely cream of corn, haleyang white beans, and their homemade pastillas made from carabao’s milk.

Nihaya Halal Food
Our Muslim brothers and sisters share in the Philippines pursuit to be the next culinary capital of the world.  With dishes to cater to every Filipino's heart, Halal food will definitely be a staple dish in every restaurant in the Philippines

Master Hopia Factory
Master Hopia Factory started in the 60's and now serves several flavors of hopia such as mongo, baboy, macapuno-pandan, cheese, condol, and pineapple.

Excellente Ham
A tradition for all ages, it has and always will be the most prestigious ham ever to have been made in the Philippines.  Passed down from generations, it has made a name for itself and is always the star of the Noche Buena feast.

The Aristocrat Restaurant and Max’s Restaurant
Both Aristocrat and Max’s are typical family owned post war restaurants in Manila that serves simple home cooked style Filipino Food.  Both have captured the hearts and tastes of Filipinos worldwide.

Café Adriatico
Café Adriatico is an old-style restaurant at the corner of the Remedios Circle in Malate. The café was founded by restaurateur Larry J. Cruz in 1979. This is one of the most well-known, if not legendary, landmarks in Manila.
In the old days, the café was not only a restaurant; it was a meeting place for artists, writers, lovers, and members of the city’s elite, among others. It also housed an art gallery and antique collection.

Watch out for more of these fine restaurants and their wonderful dishes here at The Food Alphabet. 

Thank you Unilever Food Solutions for making Sooo Pinoy a reality.
To be one of the advocates for Pinoy cuisine, visit

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