|With fresh ingredients from Batanes to Jolo, Filipinos can unravel a myriad of local culinary treasures.|
Recently, yours truly was invited to partake in a campaign, The Sooo Pinoy Campaign. What is Sooo Pinoy? Sooo Pinoy is a campaign by Unilever Food Solutions Philippines to bring people all over the world as well as Filipinos residing everywhere else in the world to know, appreciate and to realize that the Philippines with its more than 7,000 islands, is a treasure for food finds.
With many years of colonization from the Spanish regime, and years of cohabiting with our Muslim brothers and sisters, and our Chinoys (Chinese-Pinoys). The Philippines has grown rich in food specialties which has amazed many a celebrity such as Anthony Bordain.
A movement that began in 2010, Sooo Pinoy focuses its advocacy on increasing Filipinos’ appreciation for local dishes. The movement enables people to learn more about Filipino cuisine and how it contributes to a better understanding of our nation’s identity. Last year, in partnership with the Department of Tourism, Sooo Pinoy set out to name the ultimate Pinoy dish. After public participation via voting, sinigang was crowned as the favorite fare across the nation.
This year, Sooo Pinoy plans to make it bigger and better with the help of local businesses and restauranteurs to make Filipino Cuisines and the Philippines a worldwide culinary hub of fresh and delectable dishes!
Be an advocate for Pinoy cuisine, visit www.facebook.com/SoooPinoy