Sofitel kicks-off fundraising campaign for
victims of super typhoon Haiyan
Last week, the Philippines has been ravaged by one of the worst disasters ever recorded in recent history, destroying shelters, demolishing livelihood, killing thousands and displacing countless more.
The enormous storm surge and massive flooding, it is estimated that more than 2.1 million families or 9.3 million individuals have been affected by super typhoon. It is feared that more than 10,000 people may have died in Tacloban city alone. The amplitude of the devastation is getting bigger and bigger as authorities assess areas affected by the horrifying storm surge. This is the second major disaster in the Philippines in just a span of four weeks after the powerful 7.1 magnitude earthquake hit Bohol and Cebu on 15th of October.
Barely recovering from the wrath of the recent massive earthquake, these provinces are also affected by the most powerful natural calamity in the world. The huge challenge now is to assist these affected provinces to recuperate from such destruction and to provide all the victims with basic necessities like food, water, medicine, clothing and shelter.
In line with Accor and Sofitel luxury hotels’ corporate social responsibility, Sofitel Philippine Plaza Manila aims to raise PHP 5 Million for this cause. Currently, all Sofitel Ambassadors in Manila are also donating cash and preparing relief goods to deliver to legitimate foundations and designated government agencies by end of this week. And to further assist the victims of this horrific tragedy, the only French luxury hotel in Manila also launches an international fundraising campaign to solicit donations from kindhearted individuals from all over the world which could help raise funds that will help to deliver relief goods to the provinces ravaged by monstrous storm surge and massive flooding.
Indeed, Sofitel believes that there’s no storm too massive that could weather the Filipino spirit!
Send your donations online via Paypal at http://tinyurl.com/haiyandonate.
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