The Australian Table Grape Association
(ATGA) is thrilled to announce the official launch of the Australian table
grape export season in the Philippines, complemented by an exciting promotional
program across selected retailers throughout the country. Funded by Hort
Innovation through grower levies, this initiative brings the finest Australian
table grapes to Philippine consumers, showcasing the unparalleled quality and
taste that Australian grapes are celebrated for.
The promotional program, delivered by ATGA in partnership with Hort Innovation, aims to solidify the presence of Australian table grapes in the Philippines market. Through this campaign, consumers will have the chance to sample a diverse range of grape varieties from Australia, including popular favorites and new, innovative breeds that offer a unique taste experience.
Jeff Scott, CEO of the Australian Table
Grape Association, shared his excitement about the new season and promotional
efforts in the Philippines.
"We are incredibly excited to launch
the Australian table grape season here in the Philippines,” Mr Scott said.
“Our growers have worked tirelessly to
produce the highest quality grapes, and we are proud to share them with the
Philippines consumers. This promotional program is a significant investment in
connecting with our Filipino consumers and retailers, ensuring that the
excellence of Australian table grapes is recognized and enjoyed across the
market."
The promotional campaign will feature
in-store tastings, educational materials about the benefits and varieties of
Australian table grapes, and special promotions to celebrate the launch. Select
retail partners across the country will participate in this program like
Landers, Metro Supermarket, Robinsons Supermarket, S&R, Shopwise, The
Marketplace as well as Dizon Farms, thereby making it easier for consumers to
access and enjoy these exquisite fruits.
"We believe the Philippines market
holds great potential for Australian table grapes, and we are committed to providing
our consumers with not only superior quality produce but also an exceptional
eating experience," added Mr Scott.
"Through our promotional program, we
aim to build lasting relationships with Filipino retailers and consumers alike,
further cementing Australia's position as a leading provider of premium table
grapes."
Philippines represented almost 7 percent
of Australian table grape exports for the 2022/23 season. Philippines is
currently the fourth largest export market for the 2023/24 season.
The ATGA's promotional program is a
testament to the strong trade relationship between Australia and the
Philippines, reflecting ATGA's commitment to promoting healthy, high-quality
produce internationally. As the season advances, the ATGA looks forward to more
engagements and opportunities to celebrate the shared passion for table grapes
between Australia and the Philippines.
For more information about the Australian
table grape season in the Philippines and the promotional program, please visit
http://www.AustralianGrapes.com.au.
About
the Australian Table Grape Association (ATGA)
The Australian Table Grape Association
(ATGA) is the peak industry body representing Australian table grape growers
and exporters. ATGA is dedicated to research, development, and the promotion of
Australian table grapes both domestically and internationally. Committed to
quality, innovation, and sustainability, ATGA strives to ensure that the Australian
table grape industry continues to prosper on the global stage.
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