how pandamart is leading the grocery delivery space and empowering businesses – both big and small – to adopt to new normal of grocery shopping
The growth of e-commerce and the effect of
the COVID-19 pandemic has resulted in a significant uptick in the demand for
online grocery delivery services. And with it comes the emergence of a new
player that is changing the landscape of grocery shopping and retail commerce
as we know it: dark stores.
For some who are not yet familiar, “dark” stores are generally warehouses used to store products and items that will cater specifically to online grocery shopping. And leading this space in the Asia Pacific and the Philippines in particular, is pandamart, powered by online quick-commerce platform foodpanda.
According to foodpanda’s Director of New
Verticals Karan Bhaskar, they are the pioneers of the dark store business model
having been the first to introduce the concept in the Philippines. “When we
first brought pandamart to the Philippines in 2020, we changed the rules of
e-grocery shopping in the country. Two years later, we continue to be a leader
in the industry as the biggest online grocery shopping platform with more than
40 warehouses all over the country.”
A pioneer and leader in the e-grocery space
“What
separates us and makes us unique is not just that we are the first and the
biggest – we also have control over the entire ecosystem. We have our own
warehouses where we curate, store and pick inventory. In addition, the grocery
platform is ours and we are also the ones who do the delivery.”
“We are
committed to bringing much loved grocery products closer to our Filipino
consumers and solidify our position as the biggest grocery delivery service in
the country. That’s why aside from major cities in the Metro, we have also expanded
the areas where our warehouses are located to include, Baguio in Luzon as well
as Cebu and Davao in VisMin.”
Karan also shared that having access throughout the end-to-end
ecosystem has allowed them to deliver quickly and efficiently. “In pandamart, what
the customers see on the app is the actual inventory because we have a
real-time overview of the stock-keeping units (SKU’s) in our warehouses.”
How does it work
Offering a one-stop shop for all food and
essential needs, pandamart continues to dominate the grocery delivery scene
with over 5,000+ daily essentials such as groceries, fresh produce, household
items, beauty products, and more where you can have everything delivered in
less than an hour after ordering.
Available in the foodpanda app under the “pandamart” tab, online
shoppers can browse for items and products. Afterwards, a designated person or what they call as “pickers” will get
the items you selected. The order will then be received by your assigned
Ka-Panda rider which will be delivered to your doorstep in as fast as 25
minutes.
Karan also
noted some interesting consumer buying behavior that they have noticed.
“Despite quick commerce being seen as mainly to fulfill consumers’ impulse
needs like snacks, it’s interesting to see that there are orders like the ones
you usually buy in physical retail stores such as fruits, vegetables, meat and
baby/child and pantry essentials, among others .”
Supporting and empowering businesses
foodpanda’s
Director of New Verticals also shared that pandamart currently houses hundreds
of brands ranging from big names in the industry to small and medium
enterprises. Some of their partners include leading brands from Unilever,
Procter & Gamble, Coca-Cola, and Universal Robina Corporation (URC). On the
other hand, pandamart has also tapped into Micro, Small, and Medium Enterprises
(MSMEs).
“Some of the
MSMEs that we have partnered with offer the not-so typical grocery items that
you would get from an e-grocery platform. Those shops include Blooms Artisan
where you can get beautifully curated dried flowers and Best Fresh for fresh
fruits and vegetables,“ Karan says.
“Being able to house both big-time companies and MSMEs in the app allows us to provide a variety of choices that would fit whatever it is our shoppers are looking for. In the end, it is ultimately the Filipino shopper who should win with a choice that is tailor fit for their preference.”
“We have also seen how assisting MSMEs can help them gain more exposure in our app so one of our goals moving forward is to partner with local jewels in the months ahead,” he added.
Looking ahead
As the
demand for safe and convenient access to groceries grew, they have also seen an
increase in the usage of pandamart especially during the heightened pandemic
restrictions. “We now get 5x as many customers compared to when we started back
in October of 2020. What’s also noteworthy is that even with the easing of
restrictions, consumers continue to believe in the benefits of groceries being
delivered in the safety and convenience of their homes.”
Seeing as
how the industry could still grow in the future, foodpanda is looking at
expanding to include more warehouses in other areas and locations across the
country as well as onboard more partners, especially MSMEs.
“We are seeing more and more consumers switching to online means for their grocery shopping. So yes, we would continue to work towards improving our offering in the efforts to make this a sustainable and rewarding experience for our consumers in the coming months. ”
About
foodpanda:
foodpanda is dedicated to bringing food lovers their favorite meals from curated local restaurants in the Philippines. Since its creation, the on-demand food delivery service has grown to more than 170,000 partner restaurants in more than 325 cities across 13 Asian and Central Europe markets. foodpanda Philippines currently operates in 150 cities and municipalities across the Philippines and continuously expanding. foodpanda is a subsidiary under Delivery Hero, a worldwide leader of the food delivery industry. For more information, visit www.foodpanda.ph.
How it works:
Through the
foodpanda website or via the new iOS and Android apps, customers can enter
their address and view a curated list of restaurants and shops serving their
neighborhood. Once they have found their choice, they can place an order in the
comfort of their home or office, paying online through foodpanda’s secure
platform or via cash-on-delivery The order is then carefully prepared by the
restaurant or shop, picked up by the foodpanda rider and delivered straight to
their doorstep.
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