Jollibee launches “Jolly Puzzle Adventures” Kids Meal with first-ever phygital toys and AR experience

Kids and families are in for a new kind of mealtime excitement as Jollibee, the country's no. 1 fast food chain, introduces “Jolly Puzzle Adventures,” the latest Kids Meal offering, which was launched nationwide on May 1.

“Jolly Puzzle Adventures was created to make Kids Meals more engaging by combining traditional play with simple digital interaction that children can easily enjoy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We wanted to give kids something they can hold, build, and explore, while also letting them experience Jollibee and Friends in a more interactive way through augmented reality.”