For
Filipinos who believe fried chicken tastes even better with a little kick,
Jollibee is turning up the heat with Spicy Chickenjoy, putting the spotlight on
a fam
iliar favorite with a flavor profile designed to deliver more than just
the sting of spice.
Jollibee
Spicy Chickenjoy combines its signature crispy, juicy chicken with a blend of
spices, bringing a noticeable kick to every bite. Rather than treating
spiciness as a test of endurance, the brand is framing it as another layer of
flavor to enjoy.
“Spiciness should not simply be about tolerating the heat. It should be about enjoying what the spice brings to the overall flavor experience. With Spicy Chickenjoy, we want Filipinos to discover that spicy can be exciting, flavorful and, most importantly, delicious,” said Dorothy Ching, vice president for marketing of Jollibee Philippines.
The move also comes as spicy flavors continue to gain a place among Filipino food preferences. According to research, 13 percent of surveyed adult Filipinos, or roughly one in eight, identified spicy as a taste preference. While the findings do not suggest that spicy food appeals to everyone, they point to a notable group of consumers who enjoy the added flavor and heat that spicy food brings.
Jollibee
is bringing that flavor story to life with Alexa Ilacad, an actress, singer and
performer known for her energetic personality and strong connection with
younger Filipino audiences. Her naturally lively and expressive persona makes
her a fitting face for Spicy Chickenjoy, particularly for a campaign that seeks
to portray spice not as something intimidating, but as something fun, exciting
and full of character.
For
Ilacad, whose public persona often combines confidence, playfulness and
youthful energy, the partnership gives Jollibee a way to personify the
product's fiery personality while keeping the focus on the enjoyment that comes
with every bite.
With Spicy Chickenjoy, Jollibee is ultimately asking consumers
to look at spicy food beyond the question of how much heat they can handle. The
bigger question, it suggests, is how much flavor they can enjoy.
Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!
About Jollibee
Jollibee is the largest fast food chain brand
in the Philippines, operating a network of more than 1,600 stores in 17
countries. A dominant market leader in the Philippines, Jollibee enjoys the
lion’s share of the local market that is more than all the other multinational fast-food
brands in PH combined. With a strict adherence to the highest standards of food
quality, service and cleanliness, Jollibee serves great-tasting, high-quality
and affordable food products to include its superior-tasting Chickenjoy,
mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among
other delicious products.
Jollibee has embarked on an aggressive
international expansion plan, with more than 270 international branches in the
United States, Canada, China (Hong Kong & Macau), Brunei, Vietnam,
Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait,
Bahrain, Italy, Spain, and in the United Kingdom.
Keep Updated and Like The Food Alphabet on Facebook.
Follow us on Instagram
https://instagram.com/thefoodalphabet/
No comments :
Post a Comment