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Kids and families are in for a new kind of
mealtime excitement as Jollibee, the country's no. 1 fast food chain,
introduces “Jolly Puzzle Adventures,” the latest Kids Meal offering, which was
launched nationwide on May 1.
“Jolly Puzzle Adventures was created to make Kids Meals more engaging by combining traditional play with simple digital interaction that children can easily enjoy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We wanted to give kids something they can hold, build, and explore, while also letting them experience Jollibee and Friends in a more interactive way through augmented reality.”
Available until June 30, the new Kids
Meal promotion is offered across all major channels including dine-in, takeout,
drive-thru, delivery, and big order service.
Each Kids Meal purchase of select items
such as Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or
1-piece Chickenjoy comes with one Jolly Puzzle Adventures toy set.
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The new collection introduces Jollibee’s
first-ever phygital toys, which combine physical figurines, toy accessories,
and puzzles with a digital feature. After completing the puzzle, children can
scan the QR code using a mobile device to unlock an augmented reality
experience that brings Jollibee and Friends and their worlds to life on screen.
Each toy set features adventures that
include Jollibee’s Dino Discovery, Hetty’s Butterfly Chase, Popo’s Speed Race,
Yum’s Space Exploration, and Twirlie’s Deep Sea Quest. Each variant is designed
to encourage hands-on engagement while extending the experience into a digital
environment that blends imagination, play, and technology.
Jolly Puzzle Adventures reflects
Jollibee’s continued effort to innovate its Kids Meal experience by creating
offerings that are not only fun but also educational, reinforcing its position
as a brand that adapts to evolving play habits while staying true to its core
promise of delivering joy.
Craving more Jollibee treats and
exclusives? Head to www.jollibee.com.ph for the latest updates, order your
favorites at https://order.jollibee.com , and follow us on social media for
more JOYful surprises
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This article highlights an innovative approach to enhancing children's dining experiences by combining physical play with interactive digital technology.
ReplyDeleteThe introduction of augmented reality features alongside collectible toys makes the promotion both engaging and family friendly.
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