Thursday, February 9, 2023

Say “Mahal Kita” in Pocky this Valentine’s Day

Glico Philippines, Inc. has released Pocky Love exclusives - specially curated Pocky bouquets and wine sets - as the new language of love this Valentine’s Day. These gift bundles will be exclusively available at the Pocky Love event at Mitsukoshi BGC, Philippines’ first Japanese department store, from 1-14 February 2023. More Pocky Love gift options are available at partner stores - and Estate Wine – for you to express bundles of love for your special one.

Takashi Miki, Country head and Marketing Head, Glico Philippines, says “As one of Glico’s most well-loved brands, Pocky is all about sharing happiness with the people around us, especially our loved ones. Through working with like-minded partners like Mitsukoshi FRESH,, and Estate Wine, we want to help the passionate people of the Philippines find new, expressive ways to appreciate and celebrate Valentine’s Day with the ones they hold dearest. At Glico, we firmly believe that creative expression is key to building a strong relationship, which is the basis of one’s social and emotional well-being. This is how we hope to support consumers’ well-being and the social fabric of the world.”

At the Mitsukoshi FRESH x Pocky Love event, Glico Philippines will be presenting 8 unique Pocky bouquets, including a fully customizable one, together with our partner Pocky-paired Rosé and white wine sets, delicately curated by Estate Wine, are also event exclusives. A Pocky gift bundle purchase of P500 onwards at the event entitles each couple to one or more complimentary photo moments at the Pocky Love photo studio.

7 other Pocky bouquets such as “Heart Ticklers”, “Sweetheart Bites”, “Bundle of Love” and “Rich in Love” are available at the online store at promotional prices ranging from P699 to P1,599. Wine connoisseurs looking for Bubbly, Moscato or Bordeaux can head to the Pocky Love booths for Estate Wine offerings paired with Pocky.

Head on down to Mitsukoshi BGC for the Pocky Love event and let Pocky be your unique love language this Valentine’s Day!

Official Facebook

Official Instagram

Glico Brand Store (Shopalyst)

Glico Asia Pacific website

Bouquet partner

Wine set partner Estate Wine 

About Glico

On February 11, 2022, the Glico Group celebrated the 100th year of its founding. In 1922, Glico’s nutritious Glico caramel in its distinctive red box first hit the shelves of a department store. Headquartered in Japan, Glico has since expanded into Asia Pacific, European, and North American markets with the aspiration to stay true to its founding spirit of enhancing people’s health through food.

Led by its well-loved confectionary brands such as Pocky, Pretz, and Pejoy, Glico has now expanded its portfolio* to include ice cream products, baby formula, milk products, desserts, food ingredients, and raw materials for cosmetic and health products. Its health and wellness offerings such as the SUNAO range of zero sucrose, low carbohydrate food products and Almond Koka almond milk are gaining popularity outside of Japan after becoming a hit in its domestic market.

 * Some products in the portfolio may be available in Japan only.

About Pocky

Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range was launched in the Philippines on June 8 in 2022 to suit the changing consumption scene and purchasing behavior in Southeast Asia. With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, we added fiber into the pretzel of Pocky which offers more health benefits. We also added wholewheat into the pretzel which gives it a lighter and crispier texture. The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.

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