Saturday, December 22, 2018

Complete your holiday salu-salo with the flavorful Sabroso Lechon

Fruitas Holdings Inc. brings Bacolod-style lechon to residents of Metro Manila

The holiday season calls for late night shopping trips and increased merrymaking with our loved ones. It’s a time for friends and families to catch up, make new memories, and enjoy a delicious feast together. A Filipino salu-salo of course, would not be complete without the famous roasted pig dish, the ubiquitous lechon, at the center of the Noche Buena spread. 

Despite the Christmas rush and heavy traffic in the metro, bringing quality lechon to the table wouldn’t be much of a problem for Sabroso Lechon, which boasts of a Bacolod-style lechon, that offers a distinct and flavorful lechon with a delightful blend of herbs, and just the right amount of saltiness. 

Further cementing its presence in the food and beverage industry, Fruitas Holdings Inc., which has recently acquired the company, makes the fragrant and flavorful lechon of Sabroso more convenient to purchase for residents of Metro Manila for the holiday season. Christmas promises to be more exciting and delightful with the herby treat made available right at the doorsteps of Manila residents with its new and improved delivery service.

For those who are simply craving this Filipino favorite, Sabroso Lechon prides itself in bringing the first 1-kilo minimum order for lechon delivery within Metro Manila. The brand aims to make this Filipino staple treat more accessible to lechon lovers with just a phone call away.

“We’re very excited to bring this Bacolod-style lechon to the dining tables of Manileño households this holiday season,” Fruitas Holdings Inc., Chief Executive Officer Lester Yu said. “We have always been committed to holding a variety of brands that would set us apart from our competitors, and we believe that Sabroso is a brand that can further grow and serve more Filipinos with fragrant and flavorful lechon under our helm, especially this Christmas.”

Launched in 2008, Sabroso Lechon currently has 14 branches nationwide, with two more stores opening soon. 

Lechon lovers can avail this Filipino salu-salo must-have treat for as low as Php 1,175 for a kilo of lechon goodness up to Php 6,500 for a whole piece lechon. Customers can also opt to place their orders from Mondays to Sundays through Sabroso’s hotline 0920-123-9999 or their landline numbers (02) 725-0711, 961-9934, 656-2005 and 961-9782.

For more information and promo updates on Sabroso Lechon, one may follow them on their Facebook pages: Sabroso Lechon (

Fruitas Holdings Inc. is the leading group in the food cart industry in the Philippines. Since its first stall opened in 2002, the group now has over 800 stores all over the country and over 20 brands in its portfolio, which includes well-loved food concepts Fruitas fresh from Babot’s Farm, Fruitas Ice Candy, Black Pearl, Buko Loco, Juice Avenue, Friends Fries, the Mango Farm, Halo Halo Islands, Johnn Lemon, Shou Hand Pulled Noodles, Cindy’s Candy Cloud for more information, you may visit:

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