Wednesday, April 27, 2016

Snickers® launches Don't Drive Hungry Initiative with Free Temporary Plates for motorists

 Don't Drive Hungry! Snickers gives out 
Temporary Plate for motorists!

Yup this is the headline for today!  Don't Drive Hungry!  In they busy streets of Metro Manila, you really have to have a lot of patience and will power to keep your cool when on the road.  Traffic everywhere, as soon as you leave your house, you are greeted with a lot of... traffic haha!  

 When drivers get hungry, they end up doing crazy things on the road.  So SNICKERS® is reminding people not to let hunger get in the way of their driving as they launched the Don’t Drive Hungry Initiative last April 23. 

SNICKERS® launched the initiative by giving away free temporary Don’t Drive Hungry license plates and car stickers at the Capital Commons Carpark, which are great reminders of the brand’s message to drive safe by not driving hungry. 

A study released by a top global navigation app revealed that Metro Manila was named as “having the worst traffic on Earth.” In the survey’s “Driver Satisfaction Index” the Philippines also did poorly, with a score of 3.9 (10 being satisfying and 1 being miserable).

Manila also topped the survey for the longest time spend commuting from home to office with an average time of 45.5 minutes, though some motorists report much longer travel times especially during rush hour.  
Long hours stuck in traffic can lead to drivers getting hungry on the road, affecting their mood and focus, which can have detrimental effects to the quality of driving by motorists.

"SNICKERS® is all about satisfying those hunger moments because we recognize that you aren't you when you're hungry. Given the traffic situation in the Philippines, hunger can make drivers do crazy things. By giving out these temporary license plates, we want to remind drivers, drive safe, don't drive hungry,” said Fui Ching Phua, MARS Southeast Asia Marketing Manager.

Aside from getting free temporary license plates, motorists were also invited to support the Don’t Drive Hungry Initiative by posting on their experience with the hashtag #dontdrivehungry.

For more details on SNICKERS® Don’t Drive Hungry initiative, visit the SNICKERS® Philippines Facebook page.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932,  Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®,  SNICKERS®®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food –              UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

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