Saturday, January 24, 2015

Baskin-Robbins celebrates “Royale Festival” of frozen treats

A "Royale Festival" to remember 
with Baskin-Robbins!

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is celebrating a “Royale Festival” until the end of February with the launch of a regal line-up of frozen treats inspired by its delicious Chocolate Mousse Royale™ ice cream flavor. Featuring silky chocolate mousse ice cream and decadent chocolate flakes, Chocolate Mousse Royale is a classic Baskin-Robbins flavor fit for royalty.

“Since making its debut more than 31 years ago, Chocolate Mousse Royale has become one of our most beloved ice cream flavors around the world,” said Jeff Miller, executive chef and vice president of product innovation for Dunkin’ Brands. “We’re excited to introduce a full line-up of frozen treats inspired by this classic Baskin-Robbins flavor, including a range of Gold Crown Layered Sundaes, a Chocolate King Waffle Cone, a Chocolate Mousse Royalty Triple Shake and our magnificent Royale Chocolate Ice Cream Cake. These delicious ice cream creations will certainly make you feel like a member of the King’s court.”

Baskin-Robbins’ Chocolate Mousse Royale ice cream flavor is available in participating Baskin-Robbins shops by the scoop, in a cup or cone as well as in fresh-packed pints and quarts to take home. In addition, guests can enjoy Baskin-Robbins’ full line-up of “Royale Festival” frozen treats including:

·      Gold Crown Layered Sundaes: Baskin-Robbins is offering a range of layered sundaes this month which combine the featured Chocolate Mousse Royale flavor with layers of classic ice cream flavors and toppings, complete with whipped cream and diced almonds.

·      Chocolate King Waffle Cone: A cone fit for a king, this frozen treat features a scoop of Chocolate Mousse Royale ice cream in a freshly baked waffle cone, topped with a “crown” of whipped cream and diced almonds.

·      Chocolate Mousse Royalty Triple Shake: This refreshing frozen beverage features a Chocolate Mousse Royale milk shake served over fudge and topped with whipped cream and diced almonds.

·      Royale Chocolate Ice Cream Cake: This extravagant cake featuring Chocolate Mousse Royale ice cream and a layer of chocolate cake is adorned with elegant gold accents and is sure to be a stand out at any special occasion.

Baskin-Robbins’ range of “Royale Festival” frozen treats are available at participating shops for a limited time until February 28, 2015. For more information about Baskin-Robbins’wide variety of ice cream flavors and frozen desserts, visit their website or check out their Facebook (, Twitter and Instagram (baskinrobbinsph) accounts.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,400 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit  

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