For the first time, Filipinos can now experience one of Japan’s rarest and most celebrated culinary treasures: Ito Ranch Matsusaka Beef, officially introduced to the Philippines through Prime Cuts by Doubleday, the Philippines’ premier purveyor of fine meats and luxury ingredients.
The launch, held at Shangri-La Plaza’s Grand Atrium, gathered top chefs, restaurateurs, hoteliers, members of the press, and government representatives in an afternoon celebrating Japan’s heritage of precision and craftsmanship.
Regarded as the “Queen of Wagyu”, Matsusaka is famed for its intricate marbling and exceptionally low melting point—around 12°C—giving it an incomparable, melt-in-your-mouth texture.