It’s More Fun Eating Magnolia Ice Cream!
Magnolia Ice Cream, the first name in
ice cream, launched its newest flavors yesterday to promote the tourist spots
and the festivals of Laguna and Batangas provinces in line with the
Philippines’ tourism campaign with the theme “It’s more fun in the Philippines.”
The pioneering ice cream brand in the
country announced its Best of the Philippines (BOTP) flavor collection like
Macapuno Banana and Macapuno Langka for the province of Laguna and Coffee
Crumble and Tsokolate Tablea for the province of Batangas.
MIC General Manager Mayo Alcon said that
the flavors best represent these provinces in the same way that the brand
promoted Guimaras through its Mangoes and Cream and the Baguio Good Shepherd
with the Ube Keso variety.
“We are happy that these provinces
agreed to be featured for our new Magnolia Ice Cream flavors. We are hitting
two birds with one stone by promoting our new flavors and the country’s tourism
program,”Alcon said.
