One of the most important holidays in the Lunar calendar falls when the moon is at its brightest and fullest. The Mid-Autumn Festival is a yearly affair where family gatherings and reunions are considered most significant.
Part of the tradition are families feasting together on mooncakes. This richly filled pastry is sliced into wedges and shared among family members as an act of togetherness and to symbolize prosperity. Nowadays, the tradition of gifting mooncakes is also carried out in the corporate setting and is believed to reinforce strong partnership among business people.