Thursday, March 20, 2025

Michelin Expands Its Presence in the Philippines, Opens New Office to Enhance Customer Engagement and Support

  • Michelin has opened its new official office in Manila, Philippines to strengthen its brand presence, improve customer and partner experiences, and develop local talents.
  • The new office will provide better resources and expertise to local partners, elevate sales and after-sales services, and ensure high-quality products for Filipino customers.

Michelin, world-leading manufacturer of life-changing composites and experiences, proudly announces the opening of its new official office in the Philippines. This milestone reinforces Michelin’s long-term commitment to the country, enhancing support for local partners and strengthening its brand presence in the Filipino market.

The new office in the Polaris Building, Filinvest Corporate City, Alabang, will serve as a hub for enhanced customer engagement and support, reflecting Michelin’s dedication to the growing Filipino market. This strategic move aims to strengthen the Michelin brand’s presence and elevate the overall customer and partner experience.

“We are excited to open our new office in the Philippines. We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions in the region.” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office.



The opening of the new office will enable Michelin to:

  • ·Enhance Support for Local Partners: By establishing a physical presence, Michelin will strengthen collaboration with local partners, providing them with better resources, tools, and expertise to enhance their business operations.
  • A Stronger Michelin Brand in the Philippines: The new office will bolster the Michelin brand, ensuring greater accessibility, visibility, and engagement in the local market.
  • Commitment to the Filipino Market: This move reflects Michelin’s continued dedication to the Philippines, recognizing its growing market potential and its importance in the region.
  • Elevate Customer Experience Through Improved Services: The new office will strengthen sales and after-sales services by providing enhanced support to partners, ensuring Filipino customers receive the highest-quality Michelin products and services.
  • Develop Filipino Talents: Michelin is committed to investing in developing local talents, fostering growth and expertise within the Filipino workforce.




Michelin has a long-standing history in the Philippines, tracing its presence back to the early 1990s. The company has evolved its operations to serve the market better, currently working with five key importers to distribute its wide range of tire solutions for various applications, including passenger cars, motorcycles, trucks, and specialty vehicles.

“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines.” Mr. Khong added.


About Michelin

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 132,200 people. (www.michelin.com)

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  4. ​Michelin's establishment of a corporate office in the Philippines signifies a strategic commitment to the country's burgeoning market. By situating their office in the Polaris Building, Filinvest Corporate City, Alabang, Michelin aims to enhance support for local partners, bolster its brand presence, and elevate customer experiences through improved services. This move not only reflects confidence in the Philippines' market potential but also underscores Michelin's dedication to fostering local talent and contributing to the nation's economic growth.

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  7. ​It's great to see Michelin strengthening its presence in the Philippines with the opening of their new office in Alabang. This move reflects a commitment to enhancing customer engagement and supporting local partners. In my experience with thedesifood.com establishing a dedicated local presence has been instrumental in better understanding and serving our customers' unique preferences. Such initiatives can significantly improve service delivery and foster stronger community ties.​

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  8. ​Michelin's decision to open a new office in Alabang, Muntinlupa City, marks a significant step in strengthening its presence in the Philippines. This move demonstrates the company's commitment to enhancing customer engagement, supporting local partners, and investing in Filipino talent. By establishing a physical presence, Michelin aims to provide better resources and expertise to its partners, ensuring that Filipino customers receive high-quality products and services. This expansion not only reinforces Michelin's brand in the region but also contributes to the country's development by fostering local talent and improving mobility solutions.

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