Michelin Expands Its Presence in the Philippines, Opens New Office to Enhance Customer Engagement and Support

• Michelin has opened its new official office in Manila, Philippines to strengthen its brand presence, improve customer and partner experiences, and develop local talents.
• The new office will provide better resources and expertise to local partners, elevate sales and after-sales services, and ensure high-quality products for Filipino customers.

Michelin, world-leading manufacturer of life-changing composites and experiences, proudly announces the opening of its new official office in the Philippines. This milestone reinforces Michelin’s long-term commitment to the country, enhancing support for local partners and strengthening its brand presence in the Filipino market.

The new office in the Polaris Building, Filinvest Corporate City, Alabang, will serve as a hub for enhanced customer engagement and support, reflecting Michelin’s dedication to the growing Filipino market. This strategic move aims to strengthen the Michelin brand’s presence and elevate the overall customer and partner experience.

The MICHELIN Guide’s Journey into the Philippines Begins

The MICHELIN Guide has arrived in the Philippines, setting its sights on Manila and Environs & Cebu for its highly anticipated 2026 debut. With our expert Inspectors already exploring the country’s vibrant dining scene, Filipino cuisine is poised to take centre stage on the global culinary map.

The MICHELIN Guide has set its sights on the Philippines, marking an exciting new chapter for the country’s dynamic culinary scene. Today, the prestigious Guide announces its latest expansion into the vibrant culinary landscapes of Manila and Cebu. This new selection will focus on the bustling Metro Manila and the dynamic city of Cebu, while also beginning to explore the environs of Manila, including Pampanga, Tagaytay, and Cavite.

With their signature discretion and expertise, the anonymous MICHELIN Guide Inspectors have been meticulously exploring these regions, seeking out the most exceptional dining destinations. This highly anticipated selection will shine a spotlight on the Philippines’ most talented chefs and dedicated teams, celebrating their passion, innovation, and deep respect for local flavours and traditions.