Bonchon Philippines, the popular Korean
Fried Chicken brand that has taken the Filipino fast-casual world by storm, is
celebrating its incredible 15-year journey marked by delicious flavors and
exciting milestones, including taking home InfluentialBrands® Top Brand 2024 in
the Korean Restaurant Category.
As the brand celebrates its 15th anniversary, Bonchon Philippines is not only reflecting on its rich history and this remarkable recognition, but is also gearing up for an exciting 2025 with a refreshed look and ambiance in key locations, new store openings, and a host of exciting new menu items that are sure to keep customers coming back for more.
Named
Top Brand 2024
Bonchon Philippines’ commitment to Korean
flavors and innovation was recently recognized when it was awarded the
prestigious title of Most Influential
Brand in the KOREAN RESTAURANT Category by InfluentialBrands®.
Leveraging on more than 20 years of
business knowledge, know-how and expertise in Asia, InfluentialBrands® is the
premier Catalyst of Growth that celebrates “Champions of Excellence” in Asia.
This accolade highlights how Bonchon Philippines has helped popularize the
now-beloved Korean fried chicken and other Korean-inspired dishes in the
country.
Reaching Philippine shores in 2010,
Bonchon Philippines quickly became a favorite among Filipinos by introducing
founder Jinduk Seo's passion for Korean comfort food that led him to craft the
ultimate crispy, tender, and flavorful Korean Fried Chicken.
Bonchon Philippines stays true to its
Korean flavors while innovating for the Filipino palate. In 2024, new offerings
include Rosé Tteokbokki, a creamy,
spicy twist on chewy rice cakes and pasta; and the Sizzling Bibimbowl, a hearty rice dish available in original and
spicy flavors. The Beef Stew, now
served sizzling, boasts tender short ribs in bold Korean flavors, while the Boneless Chicken delivers effortless,
flavor-packed indulgence. For drinks and desserts, Café Koreano blends rich coffee with milky Korean snow ice, while Bingsu offers a refreshing, sweet milky
treat.
Bonchon Philippines continues to grow,
unveiling a refreshed look in 2025. Select revamped spaces enhance the dining
experience, blending Korean flair with a relaxed vibe to welcome both loyal
customers and new visitors, and as the brand celebrates 15 years in the
country, Bonchon stans will be treated to more exciting new dishes that will
keep them coming back. Fans can look forward to knowing more in the months
ahead.
“Bonchon Philippines’s 15th anniversary
isn’t just a celebration of the past; it’s a glimpse into an exciting year
filled with even more flavor, growth, and unforgettable dining experiences
brought to you by Scottland Food Group. We thank you all for being part of our
journey and look forward to sharing more exciting news in the coming months,”
said Scott Tan, Managing Director of Scottland Food Group Corp.
SFGC’s
growing legacy
Scottland Food Group, founded by Scott
Tan, has been a key player in bringing diverse international flavors to the
Philippines. Bonchon was introduced
to Philippine shores by Scott Tan in 2010, quickly becoming a household name
for its signature Korean-style fried chicken. Scottland Food Group also
operates other innovative dining concepts, including Japanese fast-casual chain
Go Bento, the creative
Korean-inspired pizza brand Eat Pizza,
and the Singaporean chain of mass-market, retro-ambience cafés selling toast
products Ya Kun Kaya Toast.
The group's commitment to introducing new
flavors to the Philippines reflects a valuable support for the diversity of
cultures and cuisines from around the world — a testament to the warm and
welcoming nature of the Filipino palate. Through strategic innovation and a
deep understanding of local tastes, Scottland Food Group continues to shape the
evolving food scene in the country.
With store openings on the horizon, award
recognition, and exciting menu launches, the future is bright for this Korean
Fast Casual Restaurant, and fans can’t wait to see what’s next! Satisfy your
#KoreanCravings and visit the Bonchon brand near you! For more information
about Bonchon, just go to www.bonchon.com.ph or visit their social media
pages!
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Congratulations to Bonchon Philippines on an incredible 15-year journey! From bringing bold, captivating flavors to innovating new dishes, they’ve truly transformed the Filipino food scene. Here's to 15 years of growth, delicious moments, and even more flavorful milestones ahead!
ReplyDeleteNever had this before, now I can’t wait to try it, always feels good to try foreign meals My family will surely be thrilled
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