Whether
dine-in or drive-thru, Jollibee can make families’ Christmas celebrations more delicious
and joyful
Jollibee and its creative agency Publicis JimenezBasic (PJB) show the kind of Christmas that Pinoys love and have longed for in the fast-food chain’s latest ad for the holidays. Titled “Sa Jollibee, Sarap ng Pasko!”, the video depicts different exciting reunions and celebrations of families, made even better with best-tasting Jollibee favorites like Chickenjoy, Jolly Spaghetti, and Burger Steak.
While the past two Christmases have veered away from the usual holiday festivities that Filipinos are known for, Christmas in 2022 is shaping up to be much brighter and exciting. Pinoys now look forward to making up for the missed celebrations and once again sharing the all-out joy this season – and Jollibee hopes to capture this in the video and its upbeat jingle.
Jollibee and
friends Yum, Hetty, Twirlie, and Popo are back to delight more customers this
season
“The campaign is special because in essence, it
took two years in the making. This campaign stands for two years of missed
reunions, hugs, and long Christmas dinners—things that made Christmas special are
now back. This year is the year kung kailan babawi tayo sa sarap at saya, and
we’re doing it together with Jollibee,” says Lucas Luchico, Creative Director
of PJB.
The video
showcased how Jollibee can be a joyful place for family and friends to have
their get-togethers
The beginning of the video shows how past get-togethers were done online—a shared experience of many as everyone navigated pandemic restrictions while making it a point to still connect with loved ones during a challenging time.
“The creative process was a personal one for all of those involved. It was filled with retrospection, and it was a creative expression of our collective wish to bring back the ‘sarap ng Pasko’ that we all miss,” adds Luchico.
As Jollibee
endeavors to bring back the happy and fun moments people look forward to during
the most wonderful time of the year, the rest of the video shows several
vignettes of joyful Christmas celebrations. This includes a family going to a brightly
lit Jollibee Drive-Thru, a group of friends having their Christmas get-together
in a Jollibee store, mascots, store teams and delivery riders happily dancing, and
an extended family coming together to celebrate the holidays at their
beautifully decorated home.
Jollibee’s
latest Christmas ad with PJB shows how Filipinos can make up for the missed
celebrations and once again share the all-out joy this season
“We share in our customers’ excitement and joy to once again have the all-out celebrations that Christmas in the Philippines is known for. Through this campaign, we want to remind our customers that Jollibee will always be there to add even more sarap and saya to their gatherings through our great-tasting food. Whether dining in or bringing their favorites at home, Jollibee wants to be part of every Filipino family’s celebrations during the most wonderful time of the year,” says Dorothy Dee-Ching, Vice President of Marketing of Jollibee Philippines.
Watch Jollibee’s newest Christmas ad on the official
Jollibee Facebook page and on Jollibee
Philippines YouTube channel, and join the conversation online by using the
hashtag #JollibeeSarapNgPasko.
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