Saturday, May 16, 2015

McDonald’s inspires more family moments with Happy Meal Books

Filipinos are known to be deeply family-oriented. After a busy day, parents look forward to bonding with their kids over dinner or before bedtime. To make family time more special, McDonald’s introduces its first-ever Happy Meal Books.

McDonald’s iconic “Happiness in a Box” now comes with a storybook to inspire families to read and share stories together.

“Family moments are what we aim for at McDonald’s. We are in a position to make elusive family moments possible so we’re maximizing this privilege by launching Happy Meal Books to inspire more family reading time, and to promote the spirit of learning,” said McDonald’s Philippines President and CEO Kenneth Yang.

Collect all six Happy Meal Books and complete the “The Magic School Bus” series featuring the adventures of Ms. Fizzle and her class as they travel onboard a school bus to incredible destinations such as the solar system, the ocean floor, inside the Earth, and during the time of Dinosaurs. Each book also comes with a specially designed Happy Meal bookmark.

With every purchase of a Happy Meal, a portion goes to the Ronald McDonald House Charities (RMHC), McDonald’s charity of choice, which helps other children learn how to read through its Ronald McDonald Read to Learn program.

The Ronald McDonald Read to Learn program aims to promote reading to first grade public school students by providing reading kits for both students and teachers.  The program, in partnership with the Department of Education, has benefitted over 8.6 million students since it started in 2001.

McDonald’s Happy Meal Books are available starting May 8. Make reading time a regular part of your family life and share with us your bonding moments through, or tag @McDo_PH on Twitter and Instagram. 

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