Pepsi
believes that their endorsers and brand ambassadors serve as a seamless
extension of the brand and help amplify their story
Someone
once said that having a Twitter account is like talking to yourself, hoping
someone will join in.
Not
everyone is lucky to have a following on Twitter. Even many brands have
difficulty finding a corner of Twitter where they can convey their messages to
the right audience.
Beverage giant Pepsi is one of the most talked about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

