Jollibee’s
new campaign shows why Chickenjoy remains to be the country’s best choice for fried
chicken—it’s not only delicious, but it’s also a cultural icon that has fosterered
joyful connections among millions throughout the years.
The campaign goes beyond the crispy, juicy goodness of Chickenjoy and unveils the stories and sentiments that make every Chickenjoy lover a part of a massive community—the proud Chickenjoyers.
For Chickenjoyers, Chickenjoy is not just a meal; it's an experience that’s enjoyed by individuals and families alike for its crispy and flavorful skin, juicy and tender meat, and signature gravy. As a tried-and-tested classic, Chickenjoy has stood the test of time and has been part of many memorable moments or life events of customers, earning its place as a frontrunner in the industry.
“You know you’re a Chickenjoyer when you not only love the taste, but also have a deep connection to it—whether it’s through sweet childhood memories or unmatched moments of satisfaction,” said Mari Aldecoa, Jollibee Philippines Assistant Vice President for Masterbrand and Chicken. “Every time one bites into Chickenjoy, they are reminded of why it’s their favorite. Jollibee loves Chickenjoyers just as much and aims to give back the same kind of joy to its valued customers.”
Jollibee’s new ad brings to life what it truly means to be a Chickenjoyer, showcasing the diverse emotions and memories associated with this iconic dish.
The Crispylicious, Juicylicious, best-tasting Jollibee Chickenjoy is available nationwide for PHP 82.00 (1-pc. solo meal). Drop by your nearest Jollibee branch and indulge in its crispy, juicy goodness via dine-in, take out, or drive-thru. You can also have it delivered via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda.
For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.
About Jollibee
Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 18 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.
Jollibee
has embarked on an aggressive international expansion plan, with more than 270
international branches in the United States, Canada, Hong Kong, Macau, Brunei,
Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman,
Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.
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