Monday, January 18, 2021

Start the New Year Strong by Setting a New GUINNESS WORLD RECORDS™ title with Datu Puti!

Be part of the #MukhasimNation and set a new world record on January 24, 2020. 

Register online now!

Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list? 

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official GUINNESS WORLD RECORDS™ title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face. 

“We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new GUINNESS WORLD RECORDS™ title for the Philippines.”

The program will be hosted by Mukhasimbassador Sam YG. Joining the fun are a number of local celebrities and personalities such as actor and host Eric “Eruption” Tai and actress and singer Maymay Entrata, to name a few.

Everyone who joins the attempt will receive a digital certificate as proof their world record attendance. Those with the best Mukhasim faces will also receive a special gift from Datu Puti and be featured on the brand’s social media posts.

How’s that for starting 2021 with a bang? Looking for a new kind of achievement? Set a world record with Datu Puti’s #MukhasimNation happening on January 24! Simply visit, fill out the form completely, and wait for the confirmation email. Once confirmed, all you need to prepare is your favorite Datu Puti vinegar variant, a dish or snack to dip in the sauce—and of course, your best #Mukhasim face!

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