Tuesday, November 19, 2019

A Uniquely Pinoy Christmas with new dishes at Max's Restaurant

When it comes to the holidays, no one celebrates it better than Pinoys. In fact, we are known to have the longest Christmas season in the world kicking off in the -ber months when the fun starts and the countdown begins. As Christmas day is fast approaching, Max’s Restaurant offers the Philippines sumptuous new treats that will truly ignite your festive spirits—the new Nilagang Pasko and Bibingka Cheesecake!

Uniquely Filipino traditions are very much alive especially during Christmastime as Pinoys start organizing reunions with families and friends as early as September. This year, make the festivities twice as merry, vibrant, and colorful with the new Nilagang Pasko, Max’s own take on the well-loved pochero dish. Dig into a tender trio of beef bulalo, cured meat, and chicken submerged in a rich annatto oil-infused broth with potatoes, pechay, squash, sweet potatoes, green beans, and saba banana. Partnered with eggplant salsa, this dish will certainly light up your Christmas dinners.

Come together and reminisce the good times with the people who matter in your life, because Nilagang Pasko is also available for sharing with the Holiday Classics Supreme Bundle—a jubilant spread consisting of one (1) hearty bowl of Nilagang Pasko, one (1) regular whole Sarap-To-The Bones® Fried Chicken, a choice of one (1) Pancit, Chopsuey, or Lumpiang Shanghai, one (1) Large Plain Rice, five (5) glasses of iced tea, soft drinks, or sago’t gulaman, and five (5) regular Buko Pandans. This feast for five can be yours for just PHP1,799.

With Simbang Gabi just around the corner and the year almost ending, cap off every get-together with Bibingka Cheesecake, Max’s Corner Bakery’s unique take on the classic Filipino Christmas staple. For only PHP249, this extraordinary kakanin and cheesecake concoction is a marriage of soft, fluffly vanilla chiffon and smooth and silky cheesecake, generously topped with salted egg slices. Wrapped in aromatic banana leaves, the Bibingka Cheesecake is definitely a nostalgic yet ultra-modern treat for you and your loved ones. Max’s Corner Bakery also has its heavenly Caramel Fudge Cake available for only PHP687, which is an incredibly moist and fudgy chocolate cake elevated with luxurious caramel icing and piped chocolate fudge.

“For Filipinos, Christmas time means reuniting with friends, families, and loved ones from all over the world and catching up on what a wonderful year it has been,” says Max’s Restaurant & Max’s Corner Bakery Marketing Director Mark De Joya. “As a brand that has always championed both the culinary and cultural heritage of the Philippines, we take it as our highest duty to ensure that this tradition stays as valuable and meaningful to every generation. These new Christmas offerings are our small way of giving Filipinos of all kinds a means to come together and reconnect over great food.”

Indeed, Max’s newest dishes and treats especially made for the Christmas season will have diners come running to their nearest store despite the holiday rush!

From November 4, 2019 till January 3, 2020, the new Nilagang Pasko and Holiday Classics Supreme Bundle is available in all Max’s Restaurant branches nationwide, and Bibingka Cheesecake and Caramel Fudge Cake in all Luzon stores only. For more information, visit http://www.facebook.com/maxsrestaurant.

About Max’s Restaurant
The Choice 2018 Award winner for Favorite Classic Restaurant, Max's Restaurant started in 1945, thanks to a man named Maximo Gimenez who decided to open up his home and, together with his niece Ruby, serve what many love and know today as Max’s Fried Chicken. Over the years, Max's Restaurant's popularity grew and it became known as "the house that fried chicken built." The 2018 People’s Choice Award winner for Favorite Classic Restaurant has strongly established itself as a household name in the Philippines, an institution, and a proud Filipino tradition.

About Max’s Group Inc.
Max's Group, Inc. (PSE: MAXS) traces its heritage to the beginning of Max's Restaurant in 1945. Today, Max's Group is the largest operator in the Philippine casual dining segment. Its family of brands include Max's Restaurant, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Sizzlin’ Steak, Maple, Max’s Kabisera, and Le Coeur De France.

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