Starbucks red holiday cups are back, with a special twist. This year,
for the first time, Starbucks red cups will feature designs created by
customers with 13 distinct cups in Starbucks stores around the world –
and two of the customers, Anz and Chloe, are Filipinos. Their designs,
‘Ornaments’ and ‘Birch Forest’, respectively, are now printed on this
year’s Starbucks red cups.
Taking a cue from customers who had been using their red holiday cups as a canvas, last December Starbucks invited customers to share their designs on Instagram. In just eight days, Starbucks received more than 1,200 individual submissions from 13 countries.
“We were surprised and inspired by the amount of
incredible art submitted by our customers, the designs were beautiful,
expressive and engaging,” said Dena Blevins, creative director,
Starbucks Global Creative Studio. “We quickly realized that there was
potential to use the customer created art for our holiday cups.”
Anz with her Starbucks Red Cup design "Ornaments" |
Anz,
an interior designer now based in Dubai, made a hobby of doodling
Starbucks cups, collecting more than 75 creations. She uses her designs
to prove that sometimes, all we need is a change in perspective.
“Every time I draw on my cups, I always imagine myself as another person using the cup I designed. It's like talking to them through my drawings. I want the other person to feel that whatever situation he/she is in right now, everything's gonna be okay,” she said. Her winning design, ‘Ornaments,’ shows the joyous holiday season through dream catchers.
“Every time I draw on my cups, I always imagine myself as another person using the cup I designed. It's like talking to them through my drawings. I want the other person to feel that whatever situation he/she is in right now, everything's gonna be okay,” she said. Her winning design, ‘Ornaments,’ shows the joyous holiday season through dream catchers.
The red holiday cup designs, inspired by the stories of Starbucks customers, feature traditional Christmas lights and ornaments, snowflakes and winter landscapes that express the shared spirit of the holidays.
“We loved how the red cups with white designs naturally created a collection. They hang together as one idea but each expression is unique.” said Blevins.
About Starbucks Philippines
December 4, 1997, the Philippines had its first taste of the Starbucks Experience with its very first branch at the 6750 Ayala Building in Makati City. Starbucks has since won the hearts of the Filipinos. The opening of the 6750 Ayala store marked an important milestone in our history – the Philippines became the third market to open outside North America. The tradition of warm hospitality, constant need for connection, and love for coffee – these are the qualities that make Starbucks Coffee and the Filipino people a great culture fit.
To share in the experience, please visit us in our stores or online at www.starbucks.ph
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.
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