Heed the Siren’s call with the mystical Starbucks Anniversary Collection

With seafaring folklore as her origin, the iconic Starbucks Siren is not a far cry from the legend. In her own way, the enigmatic beauty continues to call on those with a passion for quality coffee.

Just as sirens enchant seafarers with music, the Starbucks Siren sings the brand’s rich story with this year’s Starbucks® Anniversary blend, Anniversary Card, and its stunning Anniversary Merchandise collection.

Starbucks releases celestial siren themed anniversary collection today September 11

Ever since Starbucks opened its doors in 1971, the Siren has been the brand’s enduring logo that invites customers inside its stores across the world. Today, even as the smiling Starbucks barista hands over your handcrafted beverage, you see the iconic image at the center of the cup, a symbol that promises not just great coffee but also great moments of connection.