It's been months since COVID-19 pandemic has crippled businesses across industries, but amidst all these, Filipinos remain strong and vigilant, and they are resilient and this Filipino brand has found a silver lining—pushing through with an expansion plan despite challenging times.
Prime Global Corporation (PGC) is taking on the “new normal” with optimism as it leverages Filipinos’ rekindled love for home-cooking and the rise of the home-based food delivery business amid dine-out and movement restrictions to boost sales of its Barrio Fiesta products.
Adjusting to a changed food business landscape, Barrio Fiesta has recalibrated its sales approach, upping its online presence as it continues to diversify its product portfolio, from its top-selling shrimp paste to new sauces, spreads, dry mixes and snacks.
